Oh, hey! We’re Benefit Cosmetics. You know, the brand behind Benetint, The POREfessional, Hoola, BADgal BANG!, and probably at least one brow product in your bag (we are the world’s #1 brow brand*, after all).
Founded in San Francisco in 1976 by trailblazing twin sisters Jean & Jane Ford during an era of rule-breaking revolution & free-flowing creativity, we’ve been making beauty radically feelgood with inventive solutions that pack a punch and serve a smile ever since. Today, we operate under luxury products group Louis Vuitton Moët Hennessy (LVMH) in more than 60 countries, with 3,000+ boutiques & service destinations (and growing!), plus 5,000+ trained Brow & Beauty experts worldwide.
We believe beauty should lift us up, never bring us down. To us, beauty is all about feeling good, saying yes to what brings us joy, and forgetting the rest.